Building got cheap. The bottleneck moved.

What everyone is reacting to right now is the speed. Look, an app in a day. A prototype in an afternoon. An idea in production before the week is out. And it's true. Building got cheap.

But that's the least interesting part, because it got cheap for everyone. When building costs nothing, the ability to build stops being a moat. It's the entry fee to play, not what decides who wins.

So the hard part didn't disappear. It moved. And it moved to two places.

The First: People

Getting an organisation to actually use this, to change how it works, moves slowly in a way that technology doesn't. Technology is fast. People aren't. About half will take to it, about half won't, and the difference is driven by attitude, not tools.

The build takes a day. Adoption takes eighteen months. And it's adoption that decides whether any of it becomes worth something.

The Second: Productization

The distance between "it works in my Claude" and something real users can rely on is almost all of the engineering work. And it's invisible as long as you're sitting inside the tool that does half the job for you. You feel done long before you are.

Building the prototype got cheap. Making it into a product someone other than you can lean on didn't.

What Didn't Get Cheap

The trap is letting yourself be impressed by the build. The build is table stakes now. The moat is what didn't get cheap: judgement, validation, getting people to change, and the unglamorous work of making something hold for someone who isn't you.

When building is free, it's not the building that decides. It's everything else.

Mindtastic on the people side in practice -- AI Transformation Moves People.